👥 Collaboration with Julia Wiese
💻 Software: Figma & After Effects
⏳ Project length: 4 weeks
🔎 Personal involvement: Research, design & content strategy
How might 'Framtiden i våre hender' collaborate with 'Every Outfit' to reach a new audience and inspire people to join the '5 Garments a Year Challenge'?
The goal is to visualize the sustainability impact and inspire.
We will not focus on designing the campaign and creating behavior change. Our approach is to design a content strategy and rich visual interactions that could be a part of the campaign experience.
For this project, we imagine that the two actors "Every Outfit" and
"Framtiden i våre hender" have created a sustainability challenge:
A promise to buy maximum 5 garments a year as a sustainability act.
Advocate for ethical consumption
Credible source since the 1970’s
Environmentally conscious following
Photo: framtiden.no/om-oss | by Monica Løvdahl
Trusted source for the fashion conscious
Influences a large audience
Fashion and pop culture community
Photo: everyoutfitinc.com/
CONTENT STRATEGY
The Every Outfit Culture
Generalized
TONE OF VOICE
Humor
Ethos rather than rationale
Pop culture references
Being ahead of cultural trends
GOALS
VISUAL PROFILE
Every Outfit inspired
Vibrant color palette
Authentic images
Fashionable
Make people sign up
Engage
Organic marketing: sharing and reposting
Grow the community
TESTING & EXPLORING
It’s so disguisting that you just want to forget you learned about it. It really stays with you.
"
I went into a dark rabbit hole
after finding out about the microplastic in my body
"
The micro plastic stuff
is really disgusting
"
I like the shake interaction when you wash the clothes
"
I want to see more of how the micro plastic affects me and what the consequences are.
"
FINAL PROPOSALS
Proposal #1
Microplastics
In Our Bodies
Proposal #2
The Journey
Is On
Proposal #3
Wardrobe
Management
Proposal #4
My High
5 Budget
